Our brand

Our mission

Our products

Our foundation

Our history

In 2002, the president and CEO of la Vie en Rose, Mr. François Roberge,

created the Roses of Hope Foundation. This charitable organization’s mission

is to support financially organizations that are committed to the well-being of women.
The Foundation allows la Vie en Rose clients and employees to contribute to women’s causes.

La Vie en Rose, supports

more than your breasts

2.5

MILLION

Since its creation, the Roses of Hope Foundation has been able to

donate over $ 2.5 million to organizations dedicated to improving

women’s lives. More than half of this amount has gone towards the

fight against breast cancer and the support offered to women

affected by this disease

Contribute to

the well-being of women

You can also support the foundation’s mission by donating $1

in the Roses of Hope collection boxes located at the cash in la Vie en Roses stores.

All the funds collected will go directly to the foundation

and you will receive a pin to thank you for your donation.

Every season, la Vie en Rose designs special stuffed toys and hot water bottles,

with proceeds* going to the Roses of Hope Foundation.

By purchasing an item with the foundation label, you contribute to the well-being of women.

*For every stuffed toy and hot water bottle sold, $5 will be given to the Roses of Hope Foundation

Be your own breast friend

1 OUT OF 8

WOMEN WILL BE DIAGNOSED
WITH BREAST CANCER DURING THEIR LIFETIME

BE BREAST AWARE

Knowing your breasts, observing them and recognizing the signs to

watch for are the basis of breast health. It starts now.