Be your own breast friend

Be your own breast friend

From May 1 to 31, 

la Vie en Rose makes a difference by raising

funds for breast cancer research

GOAL:

$200 000

HOW DOES IT HELP?

  • KEEP THE USED BRAS

    you don't wear anymore

  • DROP OFF THE BRAS

    at a la Vie en Rose boutique near you*

  • WE RECYCLE ALL BRAS

    collected; they are given to an organization that repurposes them**

find a store

BRA COLLECTIONS EVENT

On May 15, 2022, la Vie en Rose invites you to its large scale used bra collection events in four Canadian cities!
Come and visit us at locations below to bring your large quantities of used bras and contribute to breast cancer research!

Select your area to learn more

*Collection takes place at all la Vie en Rose outlets and boutiques across Canada. Limit of 40 bras per visit. Donations of more than 40 bras can be saved until our May 15, 2022 Canada-wide large scale bra collection events.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

BRA COLLECTIONS EVENT

On May 15, 2022, la Vie en Rose invites you to its large scale used bra collection events in four Canadian cities!
Come and visit us at locations below to bring your large quantities of used bras and contribute to breast cancer research!

Select your area to learn more

*Collection takes place at all la Vie en Rose outlets and boutiques across Canada. Limit of 40 bras per visit. Donations of more than 40 bras can be saved until our May 15, 2022 Canada-wide large scale bra collection events.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

HOW CAN I HELP?

  • GET YOUR
    T-SHIRT

    online or at any la Vie en Rose boutique

  • SHARE A PICTURE OF HOW YOU STYLE YOUR T-SHIRT

    and encourage your friends to get it too!

buy a t-shirt

FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN

What is the Be your own breast friend campaign?

The Be your own breast friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.

Why does la Vie en Rose organize this campaign?

Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be your own breast friend campaign is supported by the Foundation.

How long is the campaign?

The fundraising campaign takes place throughout the months of May and October. During these two months, $1 is donated to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling.

Do you accept bra donations outside of the campaign dates?

Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the campaign.

Can we donate bras from other brands?

Yes, all used bras can be dropped in the collection boxes.

What do you do with the collected bras?

We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.

Where can we drop off large quantities of used bras?

Large quantities of used bras can be donated during our Bra Collection Events. They are held every year in major Canadian cities. You can also drop off up to 40 bras in our stores at any time.

Which organizations receive donations from the bra collection and T-shirt sales?

The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.